Made in Spain Podcast
Partner with us

A travel and
culture podcast
with a global
audience.

Made in Spain is the podcast brands choose when they want their work told well. We don't run ads. We make stories — about the places people travel to, the things they buy, the brands that earn a place in our wardrobes, our kitchens, and our weekends.

We work with a small number of partners each season, and we work with them slowly. If your brand belongs in the world we're building — hospitality, fashion, food, design, beauty, or wine — we'd like to hear from you.

Nalini Sharma and Laura Senior García, hosts of Made in Spain Podcast, on location in Bilbao
On location · Bilbao Made in Spain Podcast
By the numbers · April 2026

The case, in figures.


320K+
Total downloads to date
Top 5%
Globally ranked podcast
80+
Countries reached
38K+
Cross-platform social community on TikTok & Instagram
24
Countries with active Apple Podcasts rankings
#1
Charted in 4 markets — Egypt, Indonesia, Belarus, Trinidad & Tobago
35
Episodes published, every two weeks
2024
First episode January 2024 — strong in North America & Europe

Who listens

Discerning. International. Spending.

Our audience is built around travel, design, and lived experience. A globally engaged community across 80+ countries, with a strong base in North America and Europe — and a 38K+ social following on TikTok and Instagram. They book trips, follow brands, and notice craft. Many of them are planning a journey to Spain. Most of them are already paying attention to the kind of work you do.

Charted #1 on Apple Podcasts — Places & Travel
  • Trinidad & Tobago March 2026
  • Indonesia March 2026
  • Egypt February 2026
  • Belarus January 2026

Top 10 in Spain, Korea, Ireland, India, New Zealand. Active rankings across 24 countries on Apple Podcasts. Source: Podstatus, April 2026.

Listener profile
  • Professionals & entrepreneurs
  • Frequent international travelers
  • Experience-driven consumers
  • Interested in culture, gastronomy, design
  • Strong base in North America & Europe
  • Engaged on TikTok & Instagram

Ways of working

Four formats. All bespoke.

01 Tailored to scope

Podcast sponsorship

Host-read brand integration written and recorded by us, woven into the natural arc of an episode. Treated as story, not interruption. Includes show-notes credits, social cross-promotion, and discovery on Spotify, Apple, and YouTube.

02 Tailored to scope

Integrated campaign

Podcast sponsorship combined with TikTok and Instagram storytelling — short-form video, carousels, and behind-the-scenes content built around your brand. For partners who want depth across platforms.

03 Tailored to scope

Audience activation

Giveaways, listener experiences, gifted product features, and travel partnerships designed to drive measurable engagement. Best suited to brands launching or returning to a market.

04 Tailored to scope

Destination features

A full episode built around a place, a property, or a cultural experience — researched, hosted, and produced with editorial standards. Ideal for tourism boards, hotels, and hospitality groups.

Packages are tailored to campaign scope and brand objectives. We're transparent about pricing on first contact.


Worked with

Sponsors and collaborators across hospitality, fashion, food, and culture.

Sponsors
Collaborators
Get in touch

Send a note.

Tell us what you're working on, the audience you're trying to reach, and the season you're thinking about. We respond to every enquiry within five working days.