The Audience Issue  ·  № —  ·  — Request the report  →
Audience · —

The numbers
behind the show.

Who listens, where, and on what. A monthly read of the audience behind Made in Spain — refreshed the second week of each month, sourced from Buzzsprout, Podstatus, Meta Business Suite, TikTok Analytics, and YouTube Studio.

Vol — · № — Edited by Nalini Sharma & Laura Senior García
What changed
since —
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    Lifetime downloads
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    Countries reached
    Lifetime
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    Cities reached
    Lifetime
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    Active markets
    Apple Podcasts ranking
    § 01 · The podcast

    Where they listen, and from where.

    Where in the world

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      Where they listen
        Apple Podcasts · today

        Charting in markets across four continents.

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        § 02 · Social

        Beyond the feed.

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        Instagram followers
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        TikTok followers
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        TikTok views
        Twelve months
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        YouTube subscribers
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        § 03 · Engagement

        How the audience moves.

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        Cross-platform interactions
        Likes, comments, shares, saves · IG (90d) + TikTok (12mo)
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        Reach via discovery
        Instagram views from non-followers · the FYP & Spain-search effect
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        From Reels & short-form
        Share of Instagram interactions driven by Reels
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        TikTok unique viewers
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        Where the engagement lives

          Source: Instagram Insights · last 90 days · share of total interactions by content type.

          Top engaged posts · last 90 days
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            TikTok · sixty-day pulse · —

            Search is now nearly a quarter of TikTok traffic.

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            Post views
            Last 60 days on TikTok
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            Likes
            60-day engagement signal
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            Shares
            Cross-posted & forwarded
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            Traffic from search
            Up from typical baseline · people looking for us

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            Sources & methodology
              For partners & press

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              A live, more detailed read of the audience — per-city Instagram and TikTok geography, full demographic splits, 60-day social acceleration, the leaderboard of top posts, and the YouTube curve. Shared with sponsors, agencies, and press on request.

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